We may not be Paris, but we deluxe source

"We may not be Paris, but we deluxe source" Marion said Hume, Financial Review International fashion editor, who played in organizing the conference is an important part. When it comes to her love for the Australian way of life, she reminded the audience that the country is not only raw materials such as gold, diamonds and pink wool, but also covetable international brands such as "tough, rugged, macho", RM Williams Adams has just acquired by LVMH - a maverick move, considering the conglomerate's plan to sell China Men. Concert Hall at the Sydney Opera House, it does work, sales of international tourists in the Australian way of life attractive quality.

The series speaker is certainly impressive. James Parker is one of the major drawcard, Barangaroo project in the morning just announced the winning design. For others, it is to see supermodel Coco Rocha and media tycoon, Mr. Potter, like Jeremy Langmead Imran Amed stylish business or media stars, all of them think that the day's highlights.

Cult denim brand from the Jeff Rudes of J Brand, who opened his scenes segment from September issue of Anna Wintour introduced wearing J Brand jeans and the integrity of the importance of branding, business class is spoken mainly dolled - after suggesting Their next (past have included Mary Katrantzou's, Proenza Schouler Christopher Kane) designer collaboration, possibly Australia.

The importance of collaboration, is a major theme. Photographer Nick Knight spoke via video to work with frequent collaborator Daphne Guinness: "She's charming and funny, she brings together a lot of different ideas, like fashion and science," the power of working with others to create access to the world of fashion ShowStudio .

As Ana Maria Escobar Oroton, Josh - Scott, Karen Walker and J Brand Rudes designers emphasize the necessity of strong design. "Design is breathing and creativity is the oxygen - and said:" We have never stopped designing Rudes.

As Scott and Zimmermann Australian designers have a clear idea of ​​the idea, their design has been translated into a strong brand identity, but in the work of the Australian fashion industry, challenges remain, such as distribution and seasonality. Scott said: "It is full of potential, the latter by David Bliss Gold, CEO of Shanghai Academy of Social Sciences and Peter also echoed:" There's a lot of media about the Australian fashion industry's negative, but I still think there is money can earn. "

Surf team from Saturday, swimwear brand in New York, spoke more brands, not products. Their growth and success is organic - Select brand image evokes emotions, rather than strictly fashion-related, and its retail stores are designed to be more socially oriented experience and not just selling clothes.

Another important lesson in the brand from Jeremy Langmead from Mr. Potter believes that online behemoth Net-a-Porter is part of the group. Mr. Potter brand has been carefully constructed, with the traditional male models to avoid most of the movie star, from yesterday ("They are not a thread because they're dead," said half-jokingly Langmead) and men who " made some. "

Interesting factoids are particularly memorable: a $ 100,000 Lanvin sneakers has been sent to Australia, the most popular brands with their customers in Australia is the Lanvin, Gucci and Alexander McQueen, the most popular items in the Burberry trench coat and most expensive project is one of Bottega Veneta nappa leather jacket sells for $ 8,000.

His favorite type of theme days (or years) - digital and face of changing technology, and how to encourage the growth of Mr. Potter, especially since the nature of men's shopping habits.

"China problem" is another hot topic. Regina from Krone management and Lisa Chang angle Communications worked with Tom Ford, Emilio Pucci brand such as forests, given how the brand to enter China's views, including the proposal to enter partnerships, navigating a complex business structure of the company. Coco Rocha later revealed that she was in the micro-Bo, the Chinese version of Twitter has more than 4 million followers.

Popular speakers include Simone Cipriani from ITC Ethical Fashion initiative, a United Nations program, who gave an impassioned speech must be carefully considered choices when production and consumption of fashion - particularly poignant involving factories in Bangladesh and Cambodia, the recent tragedy. For the co-owner, CEO Ramdane Touhami CIRe Trudon, he reorganized in 2007 a complete success, and is described on Wikipedia as "artists, fashion designers and DJ", he was energetic and memorable speech His entrepreneurial spirit and creativity of the spirit is clear.

The antipodean designer Karen Walker gave a concise and clear speech, full of lively witticisms. "You need a good idea," she pleaded to the audience. "Instagram is not save you, but Facebook is not a silver bullet. Technology can not replace a good idea - it is a tool."

The value of community - especially an online - resonates with many people, and the model Rocha about her online followers (who, for example, to help her translate her English tweets into Chinese microblogging) force, or Imran Amed inciting followers who regularly discuss fashion business.

Speaking to establish in the digital age of media brands, Amed is another popular section. Leave a prestigious and highly covetable's in management consulting work ("the most creative things you can do at McKinsey designed PowerPoint slides" - it shows is great, his PowerPoint slides), AMED decided to go back "Champagne binge dabbler" fashion insiders, literally, the business of fashion's internal operations. Harvard MBA graduates found that the fashion business daily summary email on the iPhone, 60% open, it is by far the most popular piece of content, emphasizing the importance of content curation and listen to his community.